Published on in Vol 9 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/85376, first published .
Exposure to e-Cigarette Posts Across Social Media Platforms and Its Associations With Susceptibility and e-Cigarette Use: Comparative Cross-Sectional Study of High Schoolers in Jalisco (Mexico) and Southern California (United States)

Exposure to e-Cigarette Posts Across Social Media Platforms and Its Associations With Susceptibility and e-Cigarette Use: Comparative Cross-Sectional Study of High Schoolers in Jalisco (Mexico) and Southern California (United States)

Exposure to e-Cigarette Posts Across Social Media Platforms and Its Associations With Susceptibility and e-Cigarette Use: Comparative Cross-Sectional Study of High Schoolers in Jalisco (Mexico) and Southern California (United States)

Dèsirée Vidaña-Perez   1 , MSc, PhD ;   Inti Barrientos-Gutierrez   2 , MBA ;   Rosibel Rodríguez-Bolaños   3 , PhD ;   Evangelina Díaz-Andrade   4, 5 , PhD ;   Diego F Leal   6 , PhD ;   Minji Kim   1 , PhD ;   Jennifer B Unger   7 , PhD ;   Thomas W Valente   7 , PhD ;   Jessica L Barrington-Trimis   7 , PhD ;   James F Thrasher   1, 1 , PhD

1 Department of Health Promotion, Education, and Behavior, Arnold School of Public Health, University of South Carolina, Columbia, SC, United States

2 Evaluation and Surveys Research Center, National Institute of Public Health, Cuernavaca, Morelos, Mexico

3 Department of Reproductive Health, Population Health Research Center, National Institute of Public Health, Cuernavaca, Morelos, Mexico

4 Health Region VI, Ciudad Guzman, Jalisco, Health Services, Cd. Guzman, Mexico

5 University Center of the South, Universidad de Guadalajara, Guadalajara, Mexico

6 School of Sociology, University of Arizona, Tucson, AZ, United States

7 Department of Population and Public Health Sciences, University of Southern California, Los Angeles, CA, United States

Corresponding Author:

  • James F Thrasher, PhD
  • Department of Health Promotion, Education, and Behavior
  • Arnold School of Public Health
  • University of South Carolina
  • 915 Greene St. Discovery 534 D
  • Columbia, SC 29201
  • United States
  • Phone: 1 803-777-4862
  • Email: thrasher@mailbox.sc.edu