This paper is in the following e-collection/theme issue:

Parenting (286) mHealth for Wellness, Behavior Change and Prevention (3099)

Published on in Vol 5, No 2 (2022): Apr-Jun

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/34425, first published .
Use of a Paid Digital Marketing Campaign to Promote a Mobile Health App to Encourage Parent-Engaged Developmental Monitoring: Implementation Study

Use of a Paid Digital Marketing Campaign to Promote a Mobile Health App to Encourage Parent-Engaged Developmental Monitoring: Implementation Study

Use of a Paid Digital Marketing Campaign to Promote a Mobile Health App to Encourage Parent-Engaged Developmental Monitoring: Implementation Study

Authors of this article:

Suraj Arshanapally1, 2 Author Orcid Image ;   Katie Green2 Author Orcid Image ;   Karnesha Slaughter2 Author Orcid Image ;   Robert Muller3 Author Orcid Image ;   Demeika Wheaton3 Author Orcid Image
Article Authors Cited by (5) Tweetations (2) Metrics

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  1. GÜNDOĞDU S, ERKEK S. Vatandaş Gözünden E-Sağlık Hizmetlerinin Değerlendirilmesi: Farkındalık, Kullanım ve Memnuniyet Düzeyleri. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi 2022;25(2):646 View
  2. Moungui H, Nana-Djeunga H, Anyiang C, Cano M, Ruiz Postigo J, Carrion C. Dissemination Strategies for mHealth Apps: Systematic Review. JMIR mHealth and uHealth 2024;12:e50293 View
  3. Matthews S, Just J, Jennings G, Bray J, Lewis J, Buttery A. Can a Targeted Social Media Campaign Increase Reach of, and Engagement With, Heart Failure Self-Management Resources in Culturally and Linguistically Diverse Communities in Victoria, Australia? An Evaluation Including Cost. Heart, Lung and Circulation 2023;32(9):1089 View
  4. Arshanapally S, Starr T, Elsberry L, Rinker R. The Use of Travel as an Appeal to Motivate Millennial Parents on Facebook to Get Vaccinated Against COVID-19: Message Framing Evaluation. JMIR Formative Research 2023;7:e43720 View
  5. Nkoana I, Mashamaite K. The Influence of Social Media Algorithms on Small and Medium Enterprises in South Africa. International Journal of Applied Research in Business and Management 2025;6(1) View