Published on in Vol 5, No 2 (2022): Apr-Jun

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/34425, first published .
Use of a Paid Digital Marketing Campaign to Promote a Mobile Health App to Encourage Parent-Engaged Developmental Monitoring: Implementation Study

Use of a Paid Digital Marketing Campaign to Promote a Mobile Health App to Encourage Parent-Engaged Developmental Monitoring: Implementation Study

Use of a Paid Digital Marketing Campaign to Promote a Mobile Health App to Encourage Parent-Engaged Developmental Monitoring: Implementation Study

Suraj Arshanapally   1, 2 , MPH ;   Katie Green   2 , MPH ;   Karnesha Slaughter   2 , MPH ;   Robert Muller   3 ;   Demeika Wheaton   3

1 Oak Ridge Institute of Science and Education, Atlanta, GA, United States

2 National Center on Birth Defects and Developmental Disabilities, Centers for Disease Control and Prevention, Atlanta, GA, United States

3 Porter Novelli, Atlanta, GA, United States

Corresponding Author:

  • Suraj Arshanapally, MPH
  • National Center on Birth Defects and Developmental Disabilities
  • Centers for Disease Control and Prevention
  • 4770 Buford Highway
  • Mail Stop S106-4
  • Atlanta, GA
  • United States
  • Phone: 1 404 498 1007
  • Email: otv1@cdc.gov