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Development of a Twitter-Based Intervention for Smoking Cessation that Encourages High-Quality Social Media Interactions via Automessages

Development of a Twitter-Based Intervention for Smoking Cessation that Encourages High-Quality Social Media Interactions via Automessages

Smokers were recruited using Google Ad Words and a US $2,000/month pro bono ad budget provided by the Bonnie J. Addario Lung Cancer Foundation.

Cornelia Pechmann, Li Pan, Kevin Delucchi, Cynthia M Lakon, Judith J Prochaska

J Med Internet Res 2015;17(2):e50