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An example is the Health-e mums study, which used smartphone app–based messaging to target women with a history of GDM. The app prompted women to improve their health behaviors through goal-setting, and personalized responses to the recording of body weights, diet, and activity. Women provided feedback on messages received through the app. As was true of our study, some Health-e mums participants disliked the use of “negative storytelling,” instead preferring positive, health-coaching messages [14].
JMIR Form Res 2024;8:e52583
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Reference 35: E-Word-of-Mouth on health social networking sites: an opportunity for tailored health communication
JMIR Pediatr Parent 2019;2(1):e12355
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