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Causal Effects of Alcohol-Related Facebook Posts on Drinking Behavior: Longitudinal Experimental Study

Causal Effects of Alcohol-Related Facebook Posts on Drinking Behavior: Longitudinal Experimental Study

This Excel file was coded in order to determine whether posts were alcoholposts based on a coding book by Hendriks et al [8]. If a post clearly showed alcohol in the picture or clearly referred to alcohol in the header, it was coded as an alcoholpost.

Hanneke Hendriks, Wouter de Nooy, Winifred A Gebhardt, Bas van den Putte

J Med Internet Res 2021;23(11):e28237

Social Drinking on Social Media: Content Analysis of the Social Aspects of Alcohol-Related Posts on Facebook and Instagram

Social Drinking on Social Media: Content Analysis of the Social Aspects of Alcohol-Related Posts on Facebook and Instagram

For example, Hendriks et al [33] showed that when interpersonal interactions are positive toward alcohol, this can lead to increased alcohol consumption, and when conversations are mainly negative toward alcohol, this can reduce drinking behaviors. It is therefore important to illuminate the social evaluative context of alcohol-related content on social media.

Hanneke Hendriks, Bas Van den Putte, Winifred A Gebhardt, Megan A Moreno

J Med Internet Res 2018;20(6):e226