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Using Narrative Evidence to Convey Health Information on Social Media: The Case of COVID-19

Using Narrative Evidence to Convey Health Information on Social Media: The Case of COVID-19

A rhetorical matrix for empirical analysis of narrative mechanisms and potential for change (evaluation toolkit), based on Gesser-Edelsburg and Singhal (2013) [19]. They were invited or coerced into a dialogue about coping with the challenges? The messages were consensual or oppositional to their predispositions? New possibilities for coping were raised in the narrative? Feelings of voyeurism, empathic identification, alienation, or anger?

Anat Gesser-Edelsburg

J Med Internet Res 2021;23(3):e24948