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The Use of Social Media as a Persuasive Platform to Facilitate Nutrition and Health Behavior Change in Young Adults: Web-Based Conversation Study

The Use of Social Media as a Persuasive Platform to Facilitate Nutrition and Health Behavior Change in Young Adults: Web-Based Conversation Study

When a person shares an exercise [post], I am more inclined myself to exercise...when a friend makes a comment on a [Fast food brand name removed]’s post, I am more inclined to check out their deals. Some participants, most of whom were men, also shared their health activities with peers on social media to reach out for support and hold themselves accountable. A participant explained the following: To put myself out there on social media really gave me the confidence and gumption to stick to my routine.

Vanessa J Friedman, Cassandra J C Wright, Annika Molenaar, Tracy McCaffrey, Linda Brennan, Megan S C Lim

J Med Internet Res 2022;24(5):e28063