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This approach was based on the work of Evans et al [26] and others that suggest “[h]ealth branding determines behavioral choice by building consumer relationships and identification with health behaviors and their benefits.” As the nature of this study was exploratory, we used qualitative methods to gain insight into content and features that would appeal to potential users, preferred content delivery methods, and feedback on app content and prototypes.
JMIR Form Res 2025;9:e67284
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App displaying appointment calendar
H. App displaying educational videos on breastfeeding.
After development, the Indian team translated the final content into the local language, Kannada. The translation was provided in Unicode for incorporation into the BEST4 Baby app. The app was designed to display the content and interface components in English and Kannada.
JMIR Form Res 2022;6(9):e32795
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