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Although the success of toll-free interventions could be linked to the socioeconomic status of maternal clients, toll-free services may also have increased the trialability of the intervention, as observed by Sowon and Chigona [16]. The trialability of an innovation is positively correlated with the likelihood of its adoption [14]. In health care, trialability is often linked to minimal financial investment [56].
JMIR Mhealth Uhealth 2022;10(1):e22093
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