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The Initial Relationship Between the United States Department of Health and Human Services’ Digital COVID-19 Public Education Campaign and Vaccine Uptake: Campaign Effectiveness Evaluation

The Initial Relationship Between the United States Department of Health and Human Services’ Digital COVID-19 Public Education Campaign and Vaccine Uptake: Campaign Effectiveness Evaluation

Between April 2021 and April 2022, nearly 148.6 million people received a first-dose COVID-19 vaccination in the United States [5]. Public education campaigns, which reach and engage large population segments through a mix of media channels, have demonstrated a measurable impact on a range of health behaviors [9,10] and have successfully influenced vaccine hesitancy and vaccine uptake in other contexts [7].

Christopher J Williams, Elissa C Kranzler, Joseph N Luchman, Benjamin Denison, Sean Fischer, Thomas Wonder, Ronne Ostby, Monica Vines, Jessica Weinberg, Elizabeth L Petrun Sayers, Allison N Kurti, Sarah Trigger, Leah Hoffman, Joshua F A Peck

J Med Internet Res 2023;25:e43873