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Follow-Up Investigation on the Promotional Practices of Electric Scooter Companies: Content Analysis of Posts on Instagram and Twitter

Follow-Up Investigation on the Promotional Practices of Electric Scooter Companies: Content Analysis of Posts on Instagram and Twitter

In a previous study analyzing data from 2017 to 2018, Allem and Majmundar demonstrated that posts to Bird’s (one of the leading US e-scooter companies) official Instagram account rarely (6% of the time) showed users wearing protective gear when photographed with an e-scooter [6].

Allison Dormanesh, Anuja Majmundar, Jon-Patrick Allem

JMIR Public Health Surveill 2020;6(1):e16833