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Examining Visual Attention to Tobacco Marketing Materials Among Young Adult Smokers: Protocol for a Remote Webcam-Based Eye-Tracking Experiment

Examining Visual Attention to Tobacco Marketing Materials Among Young Adult Smokers: Protocol for a Remote Webcam-Based Eye-Tracking Experiment

young adult cigarette smokers) and remote eye-tracking experiment completion on a Qualtrics survey. a The denominators for the percentages in these column are the n values from the “Full sample” column in the same row. b Participants who responded “Other” or “Prefer not to say” to the biological sex question were excluded because of the small sample size (n=7). c“Non-Hispanic other” includes non-Hispanic Asian, American Indian or Alaska Native, Native Hawaiian or Pacific Islander, multiracial, and other races. d

Julia Chen-Sankey, Maryam Elhabashy, Stefanie Gratale, Jason Geller, Melissa Mercincavage, Andrew A Strasser, Cristine D Delnevo, Michelle Jeong, Olivia A Wackowski

JMIR Res Protoc 2023;12:e43512