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First-time Mothers’ Understanding and Use of a Pregnancy and Parenting Mobile App (The Baby Buddy App): Qualitative Study Using Appreciative Inquiry

First-time Mothers’ Understanding and Use of a Pregnancy and Parenting Mobile App (The Baby Buddy App): Qualitative Study Using Appreciative Inquiry

The themes developed from the extracted quotes indicate that first-time mothers felt one of the clear benefits was that the information in the Baby Buddy app was provided by professional sources, which conveyed reliability, as described in these extracts: And I think that the Baby Buddy one because you know that it’s been tried and tested by midwives it’s not just generic information, every day you’re getting something to think about.

Elizabeth Bailey, Samantha Nightingale, Nicky Thomas, Dawn Coleby, Toity Deave, Trudy Goodenough, Samuel Ginja, Raghu Lingam, Sally Kendall, Crispin Day, Jane Coad

JMIR Mhealth Uhealth 2022;10(11):e32757