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Youth Mental Health Services Utilization Rates After a Large-Scale Social Media Campaign: Population-Based Interrupted Time-Series Analysis

Youth Mental Health Services Utilization Rates After a Large-Scale Social Media Campaign: Population-Based Interrupted Time-Series Analysis

Recent evaluation of Bell Let’s Talk by Harris/Decima has suggested that the campaign was successful at decreasing stigma and increasing personal awareness in a random telephone survey of Canadian adults (N=1007) over a 5-year period (2011-2015) [24]; however, no examination of the campaign’s influence on behavior change at population level has been undertaken.

Richard G Booth, Britney N Allen, Krista M Bray Jenkyn, Lihua Li, Salimah Z Shariff

JMIR Ment Health 2018;5(2):e27