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Skip search results from other journals and go to results- 43 Journal of Medical Internet Research
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Similar to a previous RCT study reported by Evans et al [15], we worked with Virtual Lab to implement the study and collect data The study team created a Facebook business account called “Digital Health Research” to recruit participants and manage data collection, and a second account, “Consumer Consciousness,” to run the target advertisements on the enrolled participants’ Facebook and Instagram newsfeeds. The recruitment ads were served to people aged 18-24 years and located in the United States.
J Med Internet Res 2025;27:e72002
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This approach was based on the work of Evans et al [26] and others that suggest “[h]ealth branding determines behavioral choice by building consumer relationships and identification with health behaviors and their benefits.” As the nature of this study was exploratory, we used qualitative methods to gain insight into content and features that would appeal to potential users, preferred content delivery methods, and feedback on app content and prototypes.
JMIR Form Res 2025;9:e67284
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Records from the Manchester Family History Clinic since 1987 show that 23.5% of women are seen by the family history clinic and provided with their estimated breast cancer risk before the age of 35 years (Prof Gareth Evans, personal communication). Women are then asked to return to the clinic some years later when they can start breast cancer screening and can be offered preventive medicines. These women do not receive any further behavior change support in the interim.
JMIR Cancer 2024;10:e57964
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Factors Influencing the Implementation of Digital Advance Care Planning: Qualitative Interview Study
J Med Internet Res 2024;26:e50217
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