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Design and Baseline Evaluation of Social Media Vaping Prevention Trial: Randomized Controlled Trial Study

Design and Baseline Evaluation of Social Media Vaping Prevention Trial: Randomized Controlled Trial Study

Similar to a previous RCT study reported by Evans et al [15], we worked with Virtual Lab to implement the study and collect data The study team created a Facebook business account called “Digital Health Research” to recruit participants and manage data collection, and a second account, “Consumer Consciousness,” to run the target advertisements on the enrolled participants’ Facebook and Instagram newsfeeds. The recruitment ads were served to people aged 18-24 years and located in the United States.

William Douglas Evans, Megumi Ichimiya, Jeffrey B Bingenheimer, Jennifer Cantrell, Alexander P D'Esterre, Olivia Pincus, Linda Q Yu, Elizabeth C Hair

J Med Internet Res 2025;27:e72002

Designing a Digital Intervention to Increase Human Milk Feeding Among Black Mothers: Qualitative Study of Acceptability and Preferences

Designing a Digital Intervention to Increase Human Milk Feeding Among Black Mothers: Qualitative Study of Acceptability and Preferences

This approach was based on the work of Evans et al [26] and others that suggest “[h]ealth branding determines behavioral choice by building consumer relationships and identification with health behaviors and their benefits.” As the nature of this study was exploratory, we used qualitative methods to gain insight into content and features that would appeal to potential users, preferred content delivery methods, and feedback on app content and prototypes.

Loral Patchen, Jeannette Tsuei, Donna Sherard, Patricia Moriarty, Zoe Mungai-Barris, Tony Ma, Elina Bajracharya, Katie Chang, William Douglas Evans

JMIR Form Res 2025;9:e67284

Experiences of a Digital Behavior Change Intervention to Prevent Weight Gain and Promote Risk-Reducing Health Behaviors for Women Aged 18 to 35 Years at Increased Risk of Breast Cancer: Qualitative Interview Study

Experiences of a Digital Behavior Change Intervention to Prevent Weight Gain and Promote Risk-Reducing Health Behaviors for Women Aged 18 to 35 Years at Increased Risk of Breast Cancer: Qualitative Interview Study

Records from the Manchester Family History Clinic since 1987 show that 23.5% of women are seen by the family history clinic and provided with their estimated breast cancer risk before the age of 35 years (Prof Gareth Evans, personal communication). Women are then asked to return to the clinic some years later when they can start breast cancer screening and can be offered preventive medicines. These women do not receive any further behavior change support in the interim.

Rhiannon E Hawkes, Mary Pegington, Alan Davies, Julia Mueller, Anthony Howell, D Gareth Evans, Sacha J Howell, David P French, Michelle Harvie

JMIR Cancer 2024;10:e57964