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Perceptions Toward an Attentional Bias Modification Mobile Game Among Individuals With Low Socioeconomic Status Who Smoke: Qualitative Study

Perceptions Toward an Attentional Bias Modification Mobile Game Among Individuals With Low Socioeconomic Status Who Smoke: Qualitative Study

TG, a user experience strategist and researcher (male), was the primary moderator, while EL, a strategic communications and marketing project director (female), was the backup moderator and note-taker. TG had training and certification in user research, including focus groups. The moderators had no prior relationship with participants who were informed that the moderators were unaffiliated with the research group that commissioned the study.

Michael Wakeman, Lydia Tesfaye, Gunnar Baskin, Tim Gregory, Greg Gruse, Erin Leahy, Brandon Kendrick, Sherine El-Toukhy

JMIR Serious Games 2025;13:e59515