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An Informatics-Based, Payer-Led, Low-Intensity Multichannel Educational Campaign Designed to Decrease Postdischarge Utilization for Medicare Advantage Members: Retrospective Evaluation

An Informatics-Based, Payer-Led, Low-Intensity Multichannel Educational Campaign Designed to Decrease Postdischarge Utilization for Medicare Advantage Members: Retrospective Evaluation

Two-tailed unpaired t tests examined between-group differences in baseline characteristics to ensure adaptive randomization techniques effectively achieved balance. Change in acute inpatient readmission rate was calculated as the difference in the average number of readmissions per 100 members (ie, readmission rate) between the standard and enhanced outreach groups.

Danica Fernandes, Elise Kokonas, Jai Bansal, Ken Hayashima, Brian Hurley, Annabel Ryu, Snehal Mhatre, Mohammed Ghori, Kelly Jean Craig, Amanda L Zaleski, Lily Vogel, Alena Baquet-Simpson, Daniel Reif

JMIR Hum Factors 2025;12:e63841