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Improving Recruitment Through Social Media and Web-Based Advertising to Evaluate the Genetic Risk and Long-Term Complications in Stevens-Johnson Syndrome and Toxic Epidermal Necrolysis: Community-Based Survey

Improving Recruitment Through Social Media and Web-Based Advertising to Evaluate the Genetic Risk and Long-Term Complications in Stevens-Johnson Syndrome and Toxic Epidermal Necrolysis: Community-Based Survey

H White: Hispanic White; NH White: Non-Hispanic White. Completed interest surveys and enrollment rate were broken down by recruitment channel. The SJS Foundation website produced 149 responses/69 enrolled (46.3% enrollment rate). Google Ads followed with 201 responses/56 enrolled. VUMC Facebook ads contributed 163 responses/25 enrolled (15.3% enrollment rate). Instagram had 7 responses/1 enrolled (14.3% enrollment rate).

Elizabeth A Williams, Michelle D Martin-Pozo, Alexis H Yu, Krystyna Daniels, Madeline Marks, April O'Connor, Elizabeth J Phillips

J Med Internet Res 2025;27:e63712

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