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Using Social Media to Recruit Participants in Health Care Research: Case Study

Using Social Media to Recruit Participants in Health Care Research: Case Study

In the era of digital connectivity, social media stands as a powerful tool, offering an opportunity for researchers to harness this digital landscape for participant recruitment beyond traditional communication methods, such as word-of-mouth, posters, newspaper advertisements, and direct mailing [1,3].

Amy L Wright, Ysabella Jayne Willett, Era Mae Ferron, Vithusa Kumarasamy, Sarah M Lem, Ossaid Ahmed

J Med Internet Res 2024;26:e51751