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Classifications were defined as follows: very high (Gi*>0 and P0 and 0.01 ≤ P0 and 0.05 ≤ P.10), and low (Gi*
Spatial clusters of melanoma incidence rates overlaid with (A) rural counties and (B) persistent poverty counties in 2018.
JMIR Cancer 2025;11:e67902
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In August 2020, we used the 18 personas as inspiration to craft 60 Facebook ads following the COM-B (Capability, Opportunity, Motivation and Behavior) model [31] as a framework for content development (refer to Multimedia Appendix 1 for a table of ad copy by persona). The COM-B model posits that behavior change entails an interacting system consisting of 3 constructs: capability, opportunity, and motivation.
JMIR Mhealth Uhealth 2025;13:e56329
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